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Lowey Bundy Sichol

Biography

Lowey Bundy Sichol

Lowey Bundy Sichol is the author and creator of From an Idea to..., the world’s first series of business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world. With over 20 years combined experience in marketing, brand management and writing, Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops or along the shores of Lake Michigan with her husband, three children and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com

Lowey Bundy Sichol

Books by Lowey Bundy Sichol

by Lowey Bundy Sichol - Biography, Business, Careers, Children's 10-12, Children's Nonfiction, Finances, Sports

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

by Lowey Bundy Sichol - Biography, Business, Careers, Children's 10-12, Children's Nonfiction, Entertainment, Finances, Nonfiction, Performing Arts

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise and the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business and the brand in this illustrated nonfiction book!