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From An Idea To

Series

From An Idea To

From An Idea To

Books in this series

by Lowey Bundy Sichol - Biography, Business, Careers, Children's 10-12, Children's Nonfiction, Entertainment, Finances, Nonfiction, Performing Arts

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise and the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business and the brand in this illustrated nonfiction book!

by Lowey Bundy Sichol - Biography, Business, Careers, Children's 10-12, Children's Nonfiction, Finances, Sports

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.